Marketing Manager
Education required for this profession
"For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Additionally, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.
For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography."
Relevant Degree/Diploma/Certificate
Masters in business administration
Quicks Facts
Keen competition is expected for these highly coveted jobs. College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.
Salary
Median annual earnings are $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers.