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Home > Profession > Marketing Manager

Marketing Manager



Education required for this profession


"For marketing, sales, and promotions management positions, some employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in business law, management, economics, accounting, finance, mathematics, and statistics are advantageous. Additionally, the completion of an internship while the candidate is in school is highly recommended. In highly technical industries, such as computer and electronics manufacturing, a bachelor’s degree in engineering or science, combined with a master’s degree in business administration, is preferred.

For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A course of study should include, for example, marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts, and art history and photography."

Relevant Degree/Diploma/Certificate

Masters in business administration

Quicks Facts

Keen competition is expected for these highly coveted jobs. College graduates with related experience, a high level of creativity, strong communication skills, and computer skills should have the best job opportunities. High earnings, substantial travel, and long hours, including evenings and weekends, are common. Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.

Salary

Median annual earnings are $73,060 for advertising and promotions managers, $98,720 for marketing managers, $91,560 for sales managers, and $82,180 for public relations managers.

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Online Universities Offering Degrees for this Profession


A
A.T. Still University of Health Sciences
Abilene Christian University
American InterContinental University Online
American Sentinel University
Antonelli College
Argosy University Online
Ashford University
B
Baker College Online
Bay Path College
Bellevue University
Benedictine University
Boise State University
Boston University
Bowling Green State University
Bryant & Stratton College
Bush School of Government - Texas A&M University
C
California Coast University
California InterContinental University
California State University, Monterey Bay
Capella University
Chamberlain College of Nursing
Chancellor University
Clarion University of Pennsylvania
Cleveland Institute of Electronics
Colorado Technical University Online
Columbia Southern University
Concord Law School
Concordia University Irvine
Creighton University
Cumberland University
D
Daniel Webster College
DePaul University
DeSales University
DeVry University
Dominican University
Drexel University Online
Duquesne University
E
Eastern Kentucky University
eCornell
Ellis University
Everest College Phoenix
Everest University Online
Everglades University
F
Fielding Graduate University
Florida Hospital College of Health Sciences
Florida Tech University Online
Fort Hays State University
Full Sail University
G
Golden Gate University
Gonzaga University
Graceland University
Grand Canyon University
Gratz College
H
Harrison College
Henley-Putnam University
Herzing University
Hodges University
 I
IIA College
Independence University
Indiana State University
Indiana Tech
International Academy of Design and Technology
Iowa Central College Online
Ivy Bridge College
J
Jacksonville University
Jones International University
K
Kaplan University
Keiser University
Keller Graduate School of Management
Kent State University
L
LA College Online
Lehigh University
Lesley University
LeTourneau University
Lewis University
Liberty University Online
Lincoln College Online
Loyola University New Orleans
M
Malone University
Marylhurst University
McKinley College
Minnesota School of Business
Missouri University of Science and Technology
Mountain State University
Mcford University
N
National American University
New England College
New England Culinary Institute
New Jersey Institute of Technology / NJIT
New York Medical College - School of Public Health
Nova Southeastern University
O
Ohio University
Oklahoma Wesleyan University
P
Post University Online
S
Strayer University
Syracuse University
T
The Art Institute of Pittsburgh Online Division
U
UMassOnline
University Alliance
University of Phoenix
W
Walden University

Quick Fact Sheet: Marketing Manager


Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing managers work with advertising and promotion managers to promote the firm’s products and services and to attract potential users.

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